The sandwich board… such a simple thing: a small two-sided chalkboard set up on the sidewalk to attract the passerby. Most businesses keep ‘em pretty simple, but bars tend to get rather clever with them.
I’ve found that the best sandwich boards fall into one of 10 categories. So without further ado, here are some of my favorites.
Desperate for Business
These signs make the point that they need customers – badly.
Simple Q and A
With these signs, there’s no right or wrong answer.
It’s not always easy to get the cook and the manager to agree on the day’s special, so sometimes they have to compromise.
Best Deal in Town
Everyone loves a good deal, and you can’t beat a 2-fer!
Bait & Switch
Legitimate businesses aren’t allowed to use bait and switch advertising, but there’s a bad apple in every barrel.
Bartenders are full of good advice. Sometimes they’ll even post it on their sandwich board.
Oops, my bad
Sometimes there is a mis-communication between the bar manager and the guy writing the sandwich board.
Mock Crest is all for you posting your pics on your favorite social media platform, but apparently not everyone shares the same opinion.
Nothing is more important than your health and well-being. Just ask your bartender.
Smart Ass Sign Painter
Some of the best sandwich boards are written by the bored employee. Here’s one that was actually posted in front of Mock Crest Tavern:
Have a great day, everyone. And if you need some cheering up, go find a sandwich board.